Sarjapur, Banglaore | 1000 square feet
Established in 1998, Wildcraft is India’s premier go to brand for all trek-to-travel solutions offering outdoor-friendly clothing, ergonomically designed gear, all-terrain footwear, or an all-purpose travel case. The core objective of the reimagined store environment was to reposition itself from a ‘travel gear’ specialist to a ‘head-to-toe travel outfitter’ to stay relevant to the young active lifestyle seekers of today. Categories like apparel, footwear and luggage were augmented to achieve the new point of view of the brand without losing it earlier visual ethos. To deliver this assertively in the store design, a ‘pixilated outdoor’ concept was articulated in the façade. An ‘urban outdoor palette’ helps articulate the brand’s positioning through the store experience design and visual merchandising. The store layout featured solution pods that displayed coordinated products. Key product features were called out in highpoints that drew attention to the brand’s customer-centric product innovations and technology. An omnichannel station helped offer the complete assortment for the brand in the store. Consultative phy-gital advisory information helps customers fulfill make smart decisions and deliver an experiential shopping experience in the store.