Patancheru Industrial Area, Hyderabad
Value Zone Hyper Mart, promoted by the South India Shopping Mall group, is Hyderabad’s biggest hypermarket. The store is spread over 105,660 square feet of retail space and offers over 200,000 products across categories like fashion for the family, footwear, luggage, furnishing, stationery, mobile accessories, and grocery, a kids play area and a 9,500 square feet food court for the long dwelling shoppers. The store’s customer centric layout and design’s core objective is to meet the needs of customers who are increasingly seeking newer shopping formats and greater value for their spending.
The store façade and environment are physically banded in a bold signature palette and forms. Efficient way-finding signs, a convenient circulation in a racetrack aisle with visual merchandising create interesting breaks that introduce categories and help the customer navigate and experience the store’s compelling value offering and services that culminate in a bank of 20 checkout counters. The building and interior design lines are kept modern and clean with interesting highlight points in focal points and on the ceilings to draw attention to categories and services. Local connect is brought though patterns and colors and bold arty interpretation of Hyderabad’s iconic architecture at the checkout point.