THE BRIEF
To create an environment that appeals to millennials in its ambience and offer a compulsive portfolio of products addressing their different lifestyle, value and quality needs.
THE CONCEPT
The store is designed to deliver an ‘organized browsing’ experience in a combination of store design, store planning and visual merchandising.The store design is derived from a trending fashion and lifestyle palette of whites, wood and pop colors interpreted in the environment, fixtures and the graphic language. Special attention is given to the way-finding scheme, developed in a combination of pictorial and textual signage, in the store to ensure the customers have a convenient and enjoyable informed buying experience in the store.One core differentiator of Tynimo, from the many global competitors, is the Indian handicrafts section that has been designed to emote the ethos of craftsmanship in the products it offers with special flooring and Indian design sensibilities.The fixtures planned in the store are designed to be highly modular to suit to the opportunistic merchandising nature of the store offerings and facilitate impeccable and efficient planograms.Wooden rafters and backlit graphic ceilings play a significant role in articulating the spatial lifestyle language of the store.