Treasure Island Mall, Indore | 1000 sqft
Turtle, a prominent Indian menswear brand born in 1993, has established its position in the Indian market as a comprehensive menswear label, offering a wide range of casual, denim, formal, ceremonial and activewear apparel and accessories that blend style with affordability. Endeavouring to stay relevant to the expectation of casualizing and premiumization in the retail environment, the brand has reimagined it physical person to being sharply modern, fashion forward, aspiring and experiential in its new retail identity concept. The concept is articulated in clean modern materials, forms, lighting and modular fixtures that enable different product categories to be presented as fashion stores. Strategically placed digital screens and visual merchandising helps highlight its key fashion stories. Element of the brand’s mnemonic has been subtly used in the store design elements to bring in a brand signature.