THE BRIEF
Tulips is India’s leading provider of bespoke soft furnishing designs for homes and hospitality since 1990. They were to launch a new experience center in Delhi and out team needed to come up with a strategy for the same.
THE CONCEPT
The new Tulips Experience Center at Defence Colony Delhi is designed around its key differentiation, an open design studio, that helps customers to realize their lifestyle dreams by enabling co-creation with in-house décor design specialists and textile craftsmen. The brand’s vision was to create a premium aspirational space built on the tenements of collaborative curated design, customization and craftsmanship. Visitors are welcomed at the store entrance with an art installation of 225 master pattern cutting scissors respectfully surrounding a piece of the brand’s heritage, a sewing machine used by the founder Mrs Rajkumari Mutha when she stated this dream.