THE BRIEF
Established in 1992, Spykar is a Fashion Jeanswear and Accessories brand – synonymous with ‘Youth’ and ‘Aspiration’ The brief involved bringing to life this concept throughout the store experience.
THE CONCEPT
The store design strategy was to create a stylish denim warehouse for the young fashionista. The design palette is neutral with hues created in greys and white. A lot of inspiration for the fixture and furniture language comes from the rustic warehouses and their furniture. A central spine unit constitutes a series of mannequins displaying the current styles.