Bangalore | 1200 sqft
Sleepyhead, a leading new age D2C brand for sleep and home comfort, loves to create products and experiences that make everyday living fun and fabulous. It offers a complete home lifestyle portfolio of mattresses, furniture, home decor and much more in a combination of comfort and trendy designs.
The store environment is conceptualized to personify the brand’s youthful, joyful and energetic personality articulated in a colorful, fresh, modern and clean forms. The angular ‘sleepy’ façade with the ‘winking eye’ act as a kicker for the storytelling inside the store. Engagements points help customers discover and demystify the brand and its offering in a simplified, casual and fun way. The store is a bouquet of themed chic and creative lifestyle setting articulated with storytelling using fun graphics and quirky narratives. A rotating brand cubes, a doughnut seater and ‘zzleepy’, an articulated mascot form, enables a memorable fun and differentiated instore experience. The sleep solution zone enables a comfortable experience below a ‘stary sky’.
Overall, the instagrammable environment offers a playful and entertaining in-store experience that seeks to bring joy, humor, and fun to Sleepyhead customers.