THE BRIEF
The brand is differentiated with a positioned ‘Bridge to Luxury Destination’, and has always endeavoured to stay ahead in store experience through store design and presentation. With an understanding of new customer needs, they set out to create an upgraded store experience in their physical environment and the services.
THE CONCEPT
The new store spread over 32,000 sft offers premium fashion and accessories across 2 levels.. The store design and presentation strategy focuses on creating an updated and upgraded fashion quotient for the brand. Prominent focal points at circulation nodes called ‘style Hubs’ feature coordinated fashion suggestions for the new age consumers.The interior materials and color palette was put together to create a chic environment in which the fashion offerings would be sharply highlighted. A lot of design emphasis is given to the experience of the customer in common areas like the trial room, escalator well, cash counter and the customer service lounge.Shoppers Stop has a reputation of adopting sustainable design practises and in this store too many fit-out elements were repurposed and reused including LED lighting and fixtures.