THE BRIEF
To create an aspirational and luxurious store environment that is a blend of classic and modern.
THE CONCEPT
The store design palette is curated from modern and traditional Indian materials and forms interpreted in different stories across different zones in the store, ground floor features the Gold and the Bridal section. First floor features the Silver, Premium Gold and the Diamond furniture on the walls and the floor are a combination of fabric, wood, glass and customized leaf pattern wallpaper, a chandelier installation of crystals in a titanium gold finished base adds to the glamour. The Bridal Section is inspired from a traditional royal bridal palanquin, with chandeliers that are inspired from traditional hand held vanity mirrors. The diamond section is inspired from the making of diamond from carbon and is interpreted in a palette of charcoal, black and grey in the environment and the furniture.