THE BRIEF
Madura Coats Private Limited manufactures and distributes cotton and synthetic thread, yarn and industrial fabrics and operates as a subsidiary of Coats. The objective was to create an environment to experience and evaluate their special application categories like Apparel & Embroidery, Kite Flying & Industrial Trims, Performance & Specialty, Leather Garments & Goods and Footwear.
THE CONCEPT
The design strategy was planned at two levels. The first, to celebrate the culture, architecture and art in the region through store architecture, forms and patterns. The second, to deliver consultative information across categories through demonstrative touch and feel display supported with messaging and meaningful digital display. The store design helps deliver the first objective and the second is achieved through visual merchandising. The product features and benefits are communicated using stylized inspiring textile based installations of materials, products and processes.