THE BRIEF
Logic Displays, a leader in innovative audio video solutions is targeted at the corporate, retail, home and outdoor media sectors. The store design brief was to create a futuristic lifestyle environment that enables IoT enabled demo of innovative solutions in inspirations settings.
THE CONCEPT
The store design concept is based on a “Lifestyle innovation Theatre” that endeavours to deliver a rational and emotional experience across different zones- reception, concierge, briefing room, board room, home theatre and network operations control. All the tech equipment in the store, screens, audio, digital content, robot and lighting are IoT enabled and controlled from an iPad and do not need staff intervention.
Overall, the store delivers a unique and inspiring experience enhanced with the use of technology in a futuristic environment.