1200 SQFT | BANGALORE
Direct-to-consumer online men’s apparel brand, DaMensch has forayed offline with a new concept to help their customers have a hands-on experience of their innovative offerings. The store is designed to offer a casual and comfortable environment where customers can engage and try their large assortment of casual, athleisure and innerwear for men. The environment is designed as a setting for a calm and casual experience. A centerpiece, a tree with a seat, helps anchor a browsing experience across different zones around it. Surprising elements like a chair, a swing and a bookcase like a cash counter add curiosity to the minimalist store environment of the store. A digital screen and an interactive testimonial wall help communicate the brand’s positioning and its popularity in its segment.
Lighting plays an important role in creating a very clean, modern and inviting environment for the brand and draws attention to various visual signs of the brand in terms of casual mannequins, messaging, product benefit glorifiers and propping in the store. A very minimalistic and modern fixture design language added to the style statement of the store.