THE BRIEF
Burgyone is a luxury linen fashion brand that was created from a proud heritage tracing back to 1912 from linen fabric producing company ‘W.F.B BAIRD & COMPANY’.To create a brand immersing experience of the brand positioning is what the brief of the project was.
THE CONCEPT
Their beginning was from a specialty offering of linen handkerchiefs which was expanded to a world leading luxury linen apparel fashion brand that stood for creating innovative and progressive designs standing for modern, sophisticated style. 4D design team created an experiential brand environment and helped bring to life the same.