THE BRIEF:
Brugge La Chocolatier was founded on 26th January, 2008 with a vision to establish itself as a frontrunner and benchmark in premium Belgian Chocolates in India. The differentiated specialization of the brand is its adoption of the tradition of the Belgian way of making chocolates.4D was commissioned to conceptualize the design of the store environment and manage the realization of the same (PMC) at the Pune location.
THE CONCEPT:
The store design concept takes key visual cues from the city of Brugge and is largely influenced by it in the architectural forms, texture, colour and details in the design development. The inspirations helped evolve a design palette interpreted in a young modern signature of Belgian design sensibilities in the interior design, in-store messaging, graphic imagery and visual merchandising in the store environment. The store front, inspired from the Belgian streetscape, evokes the imagery of the brand’s specialty and tradition. The store is spread over three floors, each catering to a different engagement need of the visitor. The Ground Floor, features the chocolate store that presents the exquisite collection of chocolates of Brugge in a gallery format. The First Floor is the Café to leisurely enjoy a delicious menu of eats, exciting ‘chocolate-laced’ items and beverages in a Belgian-inn inspired environment design. The Basement features the Gifting Section where different gifting solutions are presented for Corporate, Festive and Valentine occasions. A ‘Create’ table offers moulds and implements to personalize chocolate delicacies from premium Brugge ingredients. The basement also houses the Kids area for kids to play while they enjoy the kids range of chocolates in the store. Overall, the store offers an immersive premium Brugge chocolate experience for discerning chocoholics.