AND

THE BRIEF

AND planned to open a store with a new updated concept in a space of 927 sft at the very popular Mall of India in Noida, INDIA. 4D was commissioned to create the store design concept and help supervise the realization of the design recommendation.

THE CONCEPT

The store design strategy was to create an environment inspired from and styled like a premium New York apartment that offered the different categories of the brand in stylized coordinated clusters that seamlessly blended with each other visually to present a congruent in-store experience. The premium home theme was rendered in a luxurious home interior palette of finishes on perimeter walls like brick and wall paper in black and white tones in different combination across different zones.The store Visual Merchandising strategy is kept very minimalistic and understated and the fashion statements are presented across the store on stylized mannequins and on feature fixtures.