Hyderabad | 7500 Square Feet
Adyaaye, the latest venture from the House of Gavins, is a luxury Indian ethnic wear boutique in Banjara Hills, Hyderabad. Spread across four elegant floors, the store offers meticulously crafted attire for men, women, and children. Rooted in the heritage of the Marwad community, Adyaaye reflects the grandeur, artistry, and traditions of Rajasthan.
The boutique’s layout is thoughtfully curated: the ground floor showcases women’s occasion wear, the first floor features bridal fusion collections, the second floor houses men’s and kids’ occasion wear, and the third floor is dedicated to exclusive wedding attire. The design draws inspiration from Jaipur’s Pink City and Jodhpur’s Blue City, incorporating soft hues, floral motifs, and intricate murals to create an immersive shopping experience. Hand-painted ceilings, vintage furniture, and plush seating enhance the store’s intimate, regal ambiance.
The façade blends heritage with modern aesthetics, featuring handcrafted murals, a grand arched display window, and a ceremonial courtyard with a sandstone-carved fountain. Inside, arches, soffits, and ornate columns define elegant chambers, each narrating a unique story. Brushed brass fixtures, carved woodwork, and exquisite inlays set the stage for the boutique’s luxurious collections.
Visual merchandising plays a key role, with styled mannequin clusters, royal palace-inspired props, vintage chandeliers, and curated brass accents elevating the experience. Fully accessible and meticulously designed, Adyaaye transforms shopping into an emotional and cultural journey, celebrating life’s most treasured moments.