COLORS HAVE A POWERFUL IMPACT ON CONSUMER EMOTIONS AND INFLUENCE THE BUYING DECISION
Our emotions and psychology are influenced by the colors used in the environment we are in. Colors can make us feel happy, motivated, relaxed or sad and anxious.
BRANDS WITH RICH HERITAGE CAN USE THEIR LEGACY TO GENERATE STRONG EMOTIONAL PERCEPTIONS OF VALUE IN CONSUMER MINDS.
Heritage is an important tool for building brand equity, as it adds depth, authenticity, and credibility to the brand’s perceived value. This impacts purchase-related attitudes- how the consumer feels about the brand, customer satisfaction, brand trust, brand loyalty, willingness to pay a premium price, and finally the buying intention.
STORYTELLING IN RETAIL DESIGN IS THE ART OF CONNECTING CONTEXT
Adapting to the ‘CONTEXT, the place, people, and products is essential to start the storytelling. The ‘PLOT’ is the brand story that needs to be translated by design into tangible forms, a brand signature palette, and consumer engagement elements. Finally, the ‘STRUCTURE’ is the way in which all the
RETAILING IN INDIA : TAKING STORE TO HOMES
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10% OF PEOPLE REMEMBER WHAT THEY HEAR, 20% WHAT THEY READ AND 80% WHAT THEY SEE AND DO
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NOSTALGIA IS A POWERFUL NARRATIVE THAT LEVERAGES THE PAST TO ELICIT A HAPPY EMOTIONAL RESPONSE IN THE PRESENT
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Retailing in India: SERVING A ‘NEW NORMAL MENU’
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Retailing in India: REOPENING WITH A NEW MAKEOVER
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SPEED, THE NEW NEED
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