Teching To Fitness & Style
Bangalore | 800 square feet
Technosport, a leading athleisure D2C brand, offers technologically advanced and affordable, made in India, active wear products for the young active lifestyle seeking customers of today. The brand forays into the offline space with a store design concept inspired from a modern sports bar and gym that articulates the brand’s core tenets, ‘technology, fitness and style’ in an experiential environment. The store visual merchandising and communication augment the brands core product features and benefits through consultative presentation and storytelling narratives right from the storefront in the window, focal points and innovation highlight areas that punctuate the categories across the store. A unique fitting zone equipped with gym elements and suggestive graphic cues encourages and enables experiential trial through actual physical stretching and active movement. Digital screens, omnichannel access and communication aided with QR codes empower personalized browsing and informed decision making across the store.
Technosport partnered with 4 Dimensions retail design to conceptualize the retail design identity and assist in the realization of the concept across its offline network.