600 square feet | Bangalore
Mokobara set out to break the conventional way of carrying things and bring innovation with functional design aspects as USP to their offerings which makes them unique in the segment. The retail creative concept was based on the brands design POV of Lagom, Swedish word meaning – ‘Not too little, not too much. Just right.’ The store environment is interpreted in a young pop take on Lagom with colors, visual merchandising and imagery to resonate with its core target segment. A signature smiley ball pool, a life size astronaut (the brand’s mascot), ceiling and wall and floor imagery help deliver the concept’s objective with simplicity and panache.