THE BRIEF
Chumbak is a vibrant & cheerful Indian Brand born out of love for India offering unique designs in products that are created to deliver ‘smiles and happiness’.The Brand stands for diverse visual experience that needs to be reflected in the environment of the store as well.
THE CONCEPT
The Brand stands of diverse visual experience hence rendering each store environment design different and new from the existing ones. ‘Make it a happy place!’ is the Store Design philosophy in which cool and funky kitsch comes to life in vibrant coloured forms in the eclectic signature store design of Chumbak flagship store.The visual treat extends from the storefront into the store in exciting coloured interior, iconic props and stunning visual merchandising creating an unforgettable store experience. 4D design team created this award winning experiential brand environment and helped realize the same.