Century Area

Home Improvement

Century Ply Board India Limited is a leader in the organized plywood industry in India with a heritage of 35 years. Century veneers, launched a decade ago, produces, distribute and markets surfaces like laminates, natural veneers, reconstituted veneers and combinations. Their products are distributed and sold online.

THE BRIEF
To create a consultative lifestyle environment that enables end consumers and influencers to be inspired, educated and engage with the brand’s specialized products and solutions in an immersive experience.

THE CONCEPT
• The design concept is to present a ‘VINEER ART GALLERY’ that is zoned strategically to INSPIRE, IMAGINE, SHOW and DEMOSTRATE in an immersive environment.
THE JOURNEY
• The journey starts at the store front where wooden finish rafters and forms give a gist of the art studio language instore
• The store entrance area is designed to INSPIRE and EDUCATE consumers about the innovative possibilities from the dominant range of products offered by the brand.
• The ‘Know your veneers’ zone is a setting of a phy-gital catalogue and display of applications of veneers in surprising ‘art objects’ like masks and a stylized mannequin.
• A concierge desk located in this area is crafted from a full-sized tree log with bark which is segmented, in-lit and encased in a museum case seen in art galleries.
• This area also features an ENGAGE corner for business discussions.
• A CREATE BAR is located past the concierge desk where a digital screen and physical swatches help visitors create options of possibilities with the brands product portfolio.
• The SHOW ZONE features panels arranged in museum exhibit like gallery in the perimeter and island walls are engineered to allow visitors to effortlessly pull a range of over 400 full sheet veneer options out and rotate it to see it in full length.
• The DEMO ZONE addresses the biggest challenge in veneer showrooms- viewing polished veneers in full vertical view.
• This area is designed with a lounge area facing the demo wall lined with water jets (with a concealed drain system) that wet the selected raw veneer sheet, a requirement to see the finished surface.
• To keep in line with natural surfaces and water-resistant properties, the wall is made in a combination of stone and artificial green turf.
• A boutique lighting concept with a combination of accent lighting rendered in 3000 and 3500 K color temperature help create an aspirational art gallery feel in the store.
ART IN VENEER
• The store features many ‘veneer art’ pieces that promote the properties of the products.
• Veneer clad masks and mannequin crafted from composite material and impeccably clad in veneer adorn the store.
• A center table crafted, a veneer panels ceiling and a twisted panel installation demonstrates applicational properties in complex surfaces.
• A back-lit installation of a translucent ‘Flitch’, a thin slice of veneer demonstrates precision of manufacture.
• Arty geometric ‘sculpture’ in the architecture of the store interiors create an immersive environment proprietary to the category and the brand.

HIGHLIGHTS:
• The store entrance area is designed to INSPIRE and EDUCATE consumers about the innovative possibilities from the dominant range of products offered by the brand.
• The ‘Know your veneers’ zone is a setting of a phy-gital catalogue and display of applications of veneers.
• A concierge desk is crafted from a full-sized tree log with bark which is segmented, in-lit and encased in a museum case seen in art galleries.
• The SHOW ZONE panels allow visitors to effortlessly pull a range of over 400 full sheet veneer options out and rotate it to see it in full length.
• The DEMO ZONE features a lounge area facing the demo wall lined with water jets (with a concealed drain system) that wet the selected raw veneer sheet, a requirement to see the finished surface.
• Veneer clad masks and mannequin are impeccably clad in veneer adorn the store.
• A center table crafted, a veneer panels ceiling and a twisted panel installation demonstrates applicational properties in complex surfaces.
• A back-lit installation of a translucent ‘Flitch’, a thin slice of veneer demonstrates precision of manufacture.

Delhi, India
2205 sft