Retailing in India: CONNECTING INDIA SMARTLY
The pandemic has compelled India to depend more on technology in order to be socially connected. This has pushed the smartphone industry to evolve from selling devices to selling lifestyles.
THE ESSENTIALS OF EXPERIENCE
Being inspiring, consultative, engaging and entertaining are soon becoming the new normal in retail environments to stay appealing and relevant to today’s experience seeking connected consumers.
Retailing in India: THE ‘PAW’ER OF PANDEMIC PACIFIERS
The need to cope with the emotional impact of the pandemic has accelerated the demand for pet adoption, products and services in India and is driving growth in the Indian pet care industry.
Retailing in India: RISE AND SHINE THROUGH
The Indian gem and jewelry sector has endeavored to use trust and service to shine through the challenging times in social and business conditions.
‘PHYSICAL BRANDING’ IS THE CONCEPT OF USING PHYSICAL FORMS TO CREATE A UNIQUE SIGNATURE FOR A BRAND ENVIRONMENT
‘PHYSICAL BRANDING’ IS THE CONCEPT OF USING PHYSICAL FORMS TO CREATE A UNIQUE SIGNATURE FOR A BRAND ENVIRONMENT.
MULTI-SENSORY EXPERIENCES INSPIRE STRONGER AND MORE MEMORABLE ENGAGEMENT WITH CONSUMERS.
MULTI-SENSORY EXPERIENCES INSPIRE STRONGER AND MORE MEMORABLE ENGAGEMENT WITH CONSUMERS
Retailing in India : HOMEWARD BOUND
The Indian furniture and home furnishing sectors have responded to the change in consumers’ lives due to the pandemic and its impact on demand.
Retailing in India: FULFILLING FOR A FULL RECOVERY
Retailers across India have responded to the pandemic by sharing resources and channels, providing hope of survival to the industry at large.
COLORS HAVE A POWERFUL IMPACT ON CONSUMER EMOTIONS AND INFLUENCE THE BUYING DECISION
Our emotions and psychology are influenced by the colors used in the environment we are in. Colors can make us feel happy, motivated, relaxed or sad and anxious.
BRANDS WITH RICH HERITAGE CAN USE THEIR LEGACY TO GENERATE STRONG EMOTIONAL PERCEPTIONS OF VALUE IN CONSUMER MINDS.
Heritage is an important tool for building brand equity, as it adds depth, authenticity, and credibility to the brand’s perceived value. This impacts purchase-related attitudes- how the consumer feels about the brand, customer satisfaction, brand trust, brand loyalty, willingness to pay a premium price, and finally the buying intention.