NOSTALGIA IS A POWERFUL NARRATIVE THAT LEVERAGES THE PAST TO ELICIT A HAPPY EMOTIONAL RESPONSE IN THE PRESENT
– by Surender Gnanaolivu
Nostalgia is a sentimental longing for the past, typically for a period or place with happy personal associations. Storytelling using visual merchandising, with visual cues and objects from the past, can help deliver inspiring brand proprietary memories in the shopping journey.
This heritage wall featuring the sewing machine of the founder of brand Tulips presents a delightful visual ode to what the brand stands for.
See the full story at http://4dimensions.co.in/portfolio/tulips