W

FASHION & LIFESTYLE

DESCRIPTION:
Born in 2001, the brand W is a part of TCNS Clothing Private Limited. This is the only brand in the India which offers ‘Indian contemporary’ wear and is a pioneer in introducing the concept of ‘Mix n Match’ in retail. W designers take inspiration from the latest fashion trends & forecasts from global markets and transform them into silhouettes and styles.

The DESIGN STRATEGY was conceived in a contemporary and minimal indo-western design approach to draw attention to the brand’s fashion offerings. The store also addresses the image needs of the contemporary working woman who makes her own choices.

The STORE DESIGN is conceptualized on a subtle material palette of whites, marble texture and chrome finished metal ensures an apt backdrop to the colourful fashion merchandise. The store is designed to express the contemporary working Indian woman and is hence clearly segregated into clear categories with intermediate focal points displaying ensembles and styling tips for her. The store also features a zone to highlight their premium brand called Wishful. This is designed with highlights of black and golden pattern on the backdrop inspired by the wishful logo itself. Clean design approach for the façade design where the brand colour is read in a modern architectural material – red glass and mirror. The logo ‘W’ is interpreted into light and shelf fixtures which gives an interesting twist to the otherwise clean and minimal look.

The VISUAL MERCHANDISING in the store is focuses on presenting the different fashion statements of the tastefully designed ensembles that are created by ‘mix-n-match’ concept of coordination.

HIGHLIGHTS:
The store is conceived in a contemporary and minimal indo-western design approach to draw attention to the brand’s fashion offerings. The store design is conceptualized on a subtle material palette of whites, marble texture and chrome finished metal ensures an apt backdrop to the colourful fashion merchandise. The design signature is a black and golden pattern on the backdrop inspired by the wishful logo itself. The clean facade design presenting the brand colour is rendered in a modern architectural material like red glass and mirror.

Location : GURGAON

Store Size : 814 sft