SPYKAR

FASHION & LIFESTYLE

DESCRIPTION:
Established in 1992, Spykar is a Fashion Jeanswear and Accessories brand – synonymous with ‘Youth’ and ‘Aspiration’. Customers love the unwavering quality and youth appeal of the products delivered by Spykar over the years. The inventor of many new styles and products, Spykar.com offers a wide variety of clothing right from fashionable denims jeans online to trousers, jogger pants, jackets, tees, and shirts, etc. Apart from denims, Spykar also has an extended collection of deodorants, perfumes, bags, belts, men’s wallets, socks and other trendily designed accessories.

The DESIGN STRATEGY was to create a stylish denim warehouse for the young fashionista.

The STORE DESIGN palette is neutral with hues created in greys and white. A lot of inspiration for the fixture and furniture language comes from the rustic warehouses and their furniture. A central spine unit constitutes a series of mannequins displaying the current styles. Angular white portals marking the entry and window renders a youthful character to the store front. A focal wall speaks about the brand attributes in laser cut panel which gives a befitting background to the denim displays. Highlighting the core category of the brand, a wall in the trial room is finished with denim and buttons.

The VISUAL MERCHANDISING is created to showcase the different denim style statements in the store. The central spine of the store sports a ‘ramp’ like fixture that has mannequins that feature the latest design coordinates in the store.

HIGHLIGHTS:
The store design strategy was to create a stylish denim warehouse for the young fashionista. The design palette is neutral with hues created in greys and white. A lot of inspiration for the fixture and furniture language comes from the rustic warehouses and their furniture. A central spine unit constitutes a series of mannequins displaying the current styles.

Location : Mumbai

Store Size : 807 sft