Shoppers StopFASHION & LIFESTYLE
Starting something new in a Big Box!
Shoppers Stop, Orion East Mall, Banaswadi, Bangalore, India
Shoppers Stop is the pioneer in Department store retailing in India, is promoted by the K Raheja Corp Group. Since its debut in 1991 with its first store in Andheri in Mumbai, the chain has grown to 74 stores across 35 cities in India. The brand is differentiated with a positioned of ‘Bridge to Luxury Destination’, and has always endeavoured to stay ahead in store experience through store design and presentation. With an understanding of new customer needs, they set out to create an upgraded store experience in their physical environment and the services. This was initiated in a premium mall, Orion East in Bangalore in collaboration with the 4D Retail Experience Design team.
The new store spread over 32,000 sft offers premium fashion and accessories across 2 levels. The Ground Floor features Beauty & Fragrances, Personal Accessories, Women’s and Kids Fashion while the First Floor features the Men’s wear. The store design and presentation strategy focusses on creating an updated and upgraded fashion quotient for the brand. Prominent focal points at circulation nodes called ‘style Hubs’ feature coordinated fashion suggestions for the new age consumers. Banks of modular trial rooms with slick ‘ante rooms’ help deliver an upgraded decision making experience. The interior materials and color palette was put together to create a chic environment in which the fashion offerings would be sharply highlighted. A lot of design emphasis is given to the experience of the customer in common areas like the trial room, escalator well, cash counter and the customer service lounge. The trial rooms are designed specially for the category they are servicing with the use of graphics and forms that appeals to the category customer. Visual Merchandising points have been planned with clear sight-lines on the floor and perimeter wall (frames) to help visually punctate the store with sharp fashion looks across all categories. Shoppers Stop has a reputation of adopting sustainable design practises and in this store too many fit-out elements were repurposed and reused including LED lighting and fixtures.
4D was commissioned to plan the general layout, conceptualize the store environment, develop the detail drawings and help supervise the realization of the design recommendation.