MAYEEKA

FASHION & LIFESTYLE

‘Mayeeka’, which means the bride’s home in Hindi, presents exclusive selections in ethnic Indian occasion wear. Their product portfolio of lehengas, sarees, suits, gowns and dress materials cater to the modern Indian woman who is proud of her roots. The sensual yet modest designs help define every occasion of her life and are presented in a ‘Haveli’, a traditional Indian mansion, like environment interpreted with a modern touch. The store environment defines the style and elegance the brand stands for.

The DESIGN STRATEGY was conceived as a modern ‘fashion Haveli’ where the customer could experience modern Indian rooted in traditions art and stands for elegance and style. The store design palette is inspired from and is taken from the opulent interior décor elements used in traditional rich havelis in India.

The STORE DESIGN is meticulously conceived to create a store where one gets to experience the luxury of exclusive ethnic fabrics and dresses from across India. The theme is set with the welcoming of customers at the store front by a boutique-style window where exclusive lehengas and dresses are presented on ethnic brass hangers. This leads into the store to the key feature point where a cluster of mannequins are styled in the store’s newest arrivals. Attention is brought to this with a crystal chandelier that adds up to creating a grand entrance feature that builds up the expectation for the in-store product experience. The store signature is created with the selective use of Indian patterns and forms in different elements like back-lit trellis partitions, column treatments, patterned marble flooring and ornate mirrors. Complementing this is the fixture palette which has a touch of gold to add the premium aspirational touch to the store interiors. The saree service and billing counters are designed in contemporary lines and made of Corian. The store lighting is in a boutique concept highlighted with crystals and brass to accentuate key focal points. The Lehenga section inspired from Havelis, features ethnic gold lined brick arches that house a niche where exclusive lehengas are showcased. The trial room area is also treated very special with carved doors that have brass logo inlays. Brass fittings are used inside to create a premium dressing room for trial.

The VISUAL MERCHANDISING in the store is kept subtle with the objective of playing the role of showcasing the store’s premium offerings. The Indian patterns and embellishments in the store environment help make the store offerings more aspirational.

HIGHLIGHTS was conceived as a modern ‘fashion Haveli’ where the customer could experience modern Indian rooted in traditions art and stands for elegance and style. The store design palette is inspired from and is taken from the opulent interior décor elements used in traditional rich havelis in India.
The store design palette is inspired from and taken from the opulent interior décor elements used in traditional rich havelis in India. The store signature is created with the selective use of Indian patterns and forms in different elements like back-lit trellis partitions, column treatments, patterned marble flooring and ornate mirrors. Complementing this is the fixture palette which has a touch of gold to add the premium aspirational touch to the store interiors. The trial room area is also treated very special with carved doors that have brass logo inlays. Brass fittings are used inside to create a premium dressing room for trial.

Location : Bangalore

Retail Area : 2940 sft