LEAD – STRATEGY & DEVELOPMENT
Surender comes with a rich experience of 22+ years in the Indian retail industry both as a consultant and in senior management positions as Executive VP at Shoppers Stop, Reliance Retail and Mahindra Retail for managing Retail Strategy, Branding Experience, Store Design & Development, Retail Marketing, CRM, Visual Merchandising and Training. He has worked for various national and international JV brands in formats like Malls, Department Stores, Supermarkets, and specialty stores for fashion apparel, accessories and hard-line categories. He is the co-founded & editor of VM&RD magazine and is an invited speaker in retail forums and retail academia. He is a Post Graduate Industrial Engineer with a Marketing qualification.